Location-Based Social Networks: The Conversation Continues
You know how an analyst can tell when she's hit on a hot topic? When it generates this much conversation.
We published a report about location-based social networks (LBSNs) earlier this week, and it's spurred quite a lot of dialogue. The opinions are varied – and so much the better for it because it's lead to rigorous discussion about the users of these services and how marketers can get involved, rather than just focusing on the technologies and their (admittedly very real) cool factors.
