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MasterCard Case Study

Engagement through Brand Ambassadors

Challenge: MasterCard wants to be the credit card of choice for travellers. Our mission: Drive vacationers and business travellers to use MasterCard’s new travel portal.

Approach: MRM developed the branded travel site with MasterCard to encourage their target audience to interact with and use the new services, products and content.

Solution: Our social media marketing contribution was to have our brand ambassadors promote MasterCard’s travel site across niche travel forums by posting comments, answering questions and adding value within popular online travel communities.

Tactics:

  • MasterCard launches branded travel site
  • Agency 2 campaignmastercard added word-of-mouth buzz
  • We posted comments and added value across online communities
  • Key word optimization

Results:

  • Visitors from our posts spent 22 times more time on the site than the average user.
    • 3 of the top 10 converted sources came from our posts.
    • High impact on Google Search
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