Microsoft Case Study
Challenge: To encourage ISVs (independent software vendors using Microsoft platforms) to learn about the new Microsoft Empower Programme by visiting their branded site.
Approach: We posted comments within relevant forums, groups and on Twitter to encourage the target audience to spend time on the Empower site and use their services. All our posts clearly state that the comment and URL were contributed by Microsoft Empower and not by a member of the public.
Results:
Forums
- Over 15,000 conversations with the target audience
- 5.6% Click Through Rate (CTR)
Social Networking Groups
- Our activity has taken the brand to an audience of over 160,000 social networking members
- Over 1,000 clicks on our articles
