Park Plaza Case Study

Challenge: Drive booking by positioning Park Plaza County Hall and The Riverbank as the hotels of choice on the South Bank, London. Focus on families with children visiting the U.K. capital and the South Bank of the River Thames.

Approach: agency:2 brand ambassadors post useful comments within relevant forums to converse with potential visitors to London. Presence on 45 different forums; just under 500 posts to date.

Results: Over 45,000 visitors to London have viewed the Park Plaza County Hall posts since October 2008 and rank in the top search results on Google.