Social Media Services
agency:2’s social media services are customizable to your current campaign, market intelligence gathering, and service or product launch.
Partner with our social media agency to monitor what customers are saying about your brand and then steer the conversation to the conversions you want. Use social media strategies to discern your competitors’ tactics while driving your own competitive advantage home.
From conversation seeding and management in online forums to Twitter, Facebook and Wikipedia campaigns, we’ll show you how authentic content and user engagement works to focus on what’s real about your brand.
Want to use audio and video content seeding to best effect? Need to earn higher organic search rankings or get on the radar of influential bloggers? Then agency:2 is your one stop to start reaching more targeted audiences with more relevance and influence.
No matter the size or scope of your project, we can tailor a suite of services to meet your need for measurable marketing and advertising ROI wins.
Social Media Marketing
We promote and track brands within focused and influential user-generated sites. agency:2’s repeat business from clients such as Microsoft, Dow Jones, and MasterCard proves we add value and ROI.
- Forums and message boards: Our social media professionals target audiences as your brand ambassadors within highly relevant social media sites. Find out more.
- Twitter: We create, manage and grow client campaigns on microblogging services such as Twitter. Find out more in our Microsoft case study.
- Wikipedia: We work with companies to help create a presence on Wikipedia that reaches and engages decision makers. Find out how we helped InterContinental Hotels.
- Search: Social media has a profound impact on organic search results. We also run international pay-per-click (PPC) campaigns. Find out more.
- As a preferred partner, we also create ongoing social media strategy for many of our clients.
agency:2 has been leading at the cutting edge of social media and digital marketing for a variety of brands, industries and services. We are uniquely able to create strategies and implement campaigns that are tried and tested, all to boost your marketing ROI.
- Branding with agency:2 brand ambassadors: By creating content around your campaign within online communities, our pros guide your messaging and promote responses, actions and conversions. Whatever we agree with you on what a customized campaign and outcomes should look like, we ensure that all our interactions with users are clearly on your behalf.
- Adding value with every interaction: We realize that people search online forums to find answers to their questions or problems as well as participate in discussions they are passionate about. Such online communities are invaluable when it comes to influencing the decision-making process, which is why adding valued, branded contributions to user-generated sites can offer huge rewards - and huge loyalty – to organizations.
- Delivering ground-breaking ROI on our social media marketing activities: Our analysis shows that the click-through rates and conversions achieved as a direct result of our posts significantly outperform both PPC advertising campaigns and natural search conversions. Conversions are, on average, two times higher than search; click rates on our content average about 8.5%.
- Playing fair: We made the decision right from the start to be transparent and adhere to social media best practices in each of our posts. Our writers always make it clear that we are representing you, and we’ve found that being open about that not only increases loyalty to your brand but is also one of the reasons that our clients receive incredibly high conversion rates.
- Rising through the ranks: Not only do our posts drive traffic right to your site, they also contribute to the all-important organic search results. Pushing your message and brand up the search rankings is a powerful way to get in front of consumers and invite them to take part in your brand value conversation.
Social Media Monitoring
Want a sense of what consumers are feeling before launching into a full-on campaign? We’ve got our finger on the pulse. Our media monitoring service can track what people think about your brand, product, service or competition.
- Understand sentiment: Determine whether brands are receiving positive, negative or neutral commentary from bloggers, investors, customers and prospects.
- Understand trends: Track share of voice and make better business decisions faster.
- Identify risks early: Control crisis management and brand reputation.
- Optimize campaigns: Measure the success of online and offline campaigns, plus help create new propositions.
A recent report highlighted that the need for better consumer insight, competitive intelligence and increased return on marketing investment are just some of the drivers for monitoring consumer word of mouth online.
Through our social media monitoring service, we can track how online perceptions of your brand change over time. That will let you compare your progress with that of your competitors. We not only measure the level of buzz your brand creates, but we are also able to categorize it by sentiment, how users feel about it. This means that you can easily see what you’re doing right according to your customers or where there’s room for improvement.
To find out how our social media agency can monitor perception and the impact of your brand within consumer-generated media and then act to influence change, just give us the word.
